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Curbly Redesign Launched!

Today I'm very proud to announce the launch of our redesigned site. I think the design speaks for itself, so I won't go into much detail explaining all that has changed, but I wanted to describe the process we used to arrive at this new look and feel.

The main graphic elements in the header were designed by a very talented architectural artist named Kirsten Sparenborg (check out her AMAZING blog and Etsy shop, and buy some prints!) I approached Kirsten with the idea of designing our masthead after seeing her unbelievably cool architectural sketches of old Savanah. Like this one:

Curbly Redesign Launched!

  
   

I could tell she was super-talented and understood the Curbly concept of 'Love Where You Live'. Kirsten agreed to help out, and came up with a few different ideas:

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We loved these sketches, and finally (after much hand-wringing) settled on the third one, which became known as the 'floorplan logo'. A few rounds of revisions later, and Kirsten came up with this:

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Perfect! It had an organic feel, while reflecting what Curbly is about much better than our previous design. Next, we handed Kirsten's ideas off to the excellent Web designers at A Good Company, where Caroline Hadilaksono converted them into a more Web-friendly format. Here are some examples we had to choose from:

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As you can see, the second design is pretty close to what we're launching today!

This process was pretty unusual; merging the work of two different artists, one print-focused, the other web-oriented and coming up with something that really feels right. I want to thank Kirsten and Caroline, as well as our Curbly writers DIY-Maven, Chrisjob and ModHomeEcTeacher (who provided invaluable feedback and testing) for helping make this redesign a reality.

So, what do you think? Leave your comments (and questions) below. I look forward to hearing your thoughts!

Bruno Bornsztein
Publisher, Curbly.com 

 

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Lesley @ The Design File on Jun 03, 2010:

Nice job. I love the new design. It's got a great feel. It seems a little edgy but still really represents what the site is about. Great job to everyone involved.


Janet S on Jun 02, 2010:

Refreshing design. Pleasing, readable, easy to navigate, refined, different -- just like Savannah. 


bruno on Jun 02, 2010:

@blondcee - glad you noticed the improved search! I was going to post about it tomorrow. It's custom built from scratch to index only the important pages on the site, so you'll get MUCH better results than you used to get before. 


And don't forget to check out the STORE tab to see what's new over there ;) (hint: I'll be posting more about that soon too).


DesigningMom on Jun 02, 2010:

You are very welcome. I was happy to see that part hadn't changed either so I knew just how you felt.


blondcee on Jun 02, 2010:

@DesigningMom Thanks!


DesigningMom on Jun 02, 2010:

Blondcee, just click on the word Curbly above this post and it will take you to the main page that's set up pretty much like it was before.


blondcee on Jun 02, 2010:

I like the new design, and the search feature is MUCH improved.  The only thing that bugs me is that there is no "home" page, that I have to click on each topic to see new posts.  I would rather not have to click around so much just to see what is new.


DesigningMom on Jun 02, 2010:

WOW! I love it. Great job everyone. Thanks for taking the time and effort to make this great site even better. Well more awesome looking anyway. The colors and design qualities fit us to a T (square). ;^)


Van on Jun 02, 2010:

I love the new design, it's the perfect mix of structure/architecutre with a natural, organic feel. Thanks for sharing the process/journey of the new design. It must have been hard to pick between so many beautiful designs!


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