Am I crazy or isn't Swedish Country just Shabby Chic tidied up a bit, pink fuzziness removed from the photographs and tighter fitting white slipcovers? From every photo and blog I've seen touting Swedish Country, it looks to me like Shabby Chic.Marketing decorating styles has become very similar to selling fashion. If it's renamed and given a little twist, it can be resold to an entirely new demographic. For some reason this reminds me of the genius of Disney.
I'm neutral on the style, I'm just waiting for someone to acknowledge this obvious switcharoo.