From a distance we might admire MCM design, but in doing so it's easy to forget the social ills of the era, one being the preferred role for women. These vintage ads from the era pretty much sum up those expectations.
Just in case the little woman forgets:
And just in case she can't cook, there's always beer.
Apparently, women loved to caress their Hoovers back then.
Manipulation always works.
And, finally...hooray for domestic abuse.