The widespread appeal of nautical and coastal decor makes a lot of sense when you consider the primal and ancient connection humans have to the sea. Being attracted to the water is hardwired into our very cells. Scientific studies have proven what we already know anecdotally: spending time near, on, or in lakes and oceans make us happier and healthier. It's no wonder that so many of us respond to the colors, clean lines, and natural elements of coastal, beach, and nautical decor. It makes us feel good to be reminded of the sea.
If your initial reaction to the term "coastal decor" is negative, it's probably from witnessing too many cutesy and heavy-handed thematic rooms. We are not advocating buying and displaying any and all items that have a sailboat or seahorse on them. Good decorating never grows out of an overly simplistic theme, and, "Put an anchor on it" is not a valid design philosophy!