The Pinch of Yum Master Bedroom Tour

by Alicia Lacy

The Pinch of Yum Master Bedroom Tour


When we started Curbly in 2006, saying that your job was 'blogging' was a recipe for confusion. Lots of people didn't even know what a blog was. Fast forward a decade or so, and blogging as a profession is so well-accepted that you probably have a blogger or two living in your own neighborhood. That why we were excited, but not entirely surprised, when we discovered that prolific food bloggers Bjork and Lindsay Ostrom, from PinchofYum, lived about a mile from us.

Bjork and Lindsay are famous for their gorgeously-photographed recipes (their chocolate-chip-cookies are the best), and for helping hundreds of new bloggers get their start through their FoodBloggerPro program (seriously: it basically teaches you to be a blogger). 

Today, we're excited to share a tour of Bjork and Lindsay's bedroom, which they recently finished remodeling. When we met up with these two to talk about their space, they were well on their way to designing it. They'd chosen paint colors, laid flooring, and picked out the major pieces, so styling was the main thing they were looking for help with, and we were more than happy to oblige.

Here's a look at how we styled the space, along with some of Lindsay's take-aways from the whole remodeling process:

Continue Reading

How to Make Money as a Blogger

by Bruno Bornsztein

We're letting the secrets out! Here's how we make money as bloggers

The other day I bumped into someone who told me she was working on a novel about a lifestyle blogger, and it occurred to me that 'blogger' has now become a real, legitimate job title. You can even write a novel about it! But it wasn't always that way; for years I had to explain what blogging was before I could get to talking about my job as a blogger. Still, it's not a profession most people know a lot about, or understand well, so I decided...

Continue Reading

Curbly Original
Close to Completion: Curbly House Progress Update

by Bruno Bornsztein

Close to Completion: Curbly House Progress Update

It's been twenty days since my last progress update, and although that might seem like a long time to you, for me it has absolutely flown by with non-stop action at the house. We're really hitting the home stretch (is that pun? a bad joke? just bad writing?) now, and the whole team has gone into overdrive trying to get everything done. We're hoping to list the house for sale within the next two weeks, and I'm pretty confident we can do it ... if everything goes right. Here's what we've been up to:

Continue Reading

Curbly Original
Kitchen Ideas for the Curbly House Project

by Alicia Lacy
Curbly House II - Kitchen Inspiration
Current mood (board): kitchen-y

We're making headway on the Curbly House and the next two weeks will bring about a big leap in the transformation we've been dreaming about. We spent much of the last week trying to finalize our choices for kitchen cabinetry, countertops, appliances, and fixtures. While the room reveal won't be ready until later, I wanted to share a peek at what inspired the design. 

Continue Reading

Curbly Original
Why the Curbly House?

by Bruno Bornsztein

Why the Curbly House?

I'm not sleeping all that well. I wake up in the night – the sound of thunder, my kids coughing, a truck going by – and when I try to go back to sleep, my thoughts run wild. Will the kitchen cabinets ship in time? How are we going to pay to move that ventilation duct we unexpectedly found? Why isn't that house down the block selling?

These are the sleepless thoughts of someone in the middle of a house flip. The obvious question is: why...

Continue Reading

Considering a Home Rehab? Ask These Seven Questions First

by Bruno Bornsztein

Considering a Home Rehab? Ask These Seven Questions First

This is a guest post from Curbly House partner and real estate investor, Jon Peterson.

If you’re following along with our Curbly House project, you know we’ve just embarked on a pretty ambitious home rehab project. We spent months searching for the right property, and now it’s time for the fun stuff to begin (demo, construction, staging). 

Have you ever considered taking on a similar project? It can be a very rewarding experience; you...

Continue Reading

Say Hello to the 2017 Curbly House

by Bruno Bornsztein

2017 Curbly House

Y'know, it's weird. For the better part of a decade, Alicia and I have made a living by (I hope) making spaces beautiful. But we've never really embraced that as our job. We've always viewed as "we run a blog, and we get to do room makeovers sometimes, too." This year, we're embarking on a totally different project: a complete home remodel of a property that we don't plan on living in.

See, earlier this year I got to thinking, there are...

Continue Reading

What We're Working On for April, 2017

by Bruno Bornsztein

What We're Working On for April, 2017

April's my favorite month. Always has been. And yes, part of that is because it's my birthday* month. But it's also because April is just such a profoundly transitional time. Where I live (Minnesota), April can contain winter, spring, summer, snow, rain, sun, grass, tulips, ice skates and Rollerblades. It's a little bit crazy, a little bit hectic, and a lot going on. To me April has the feel of a car engine starting up, or a runner taking off...

Continue Reading

Editorial Calendar Planning Is Hard - Here's How We Do It

by Bruno Bornsztein

Editorial Calendar Planning Is Hard - Here's How We Do It

Coordinating all the content on a blog like Curbly is no small feat. We have four full-time employees, plus a cast of incredible freelance contributors from all over the country (and the world!). We want our content to be relevant, focused, and thoughtful - so how do we do it? Today I want to share all the behind-the-scenes stuff that happens here at Curbly, every month, in order to get more than 30 blog posts pitched, written, edited, and published. Read on for the grisly details!

Continue Reading

Bloggers: You Need a Contract. Here's How To Make One

by Bruno Bornsztein
Why contracts are essential for bloggers
Me speaking at Altitude Summit 2017. Photo: Justin Hackworth

If you're a blogger doing sponsored content, it's important to remember that what you provide to brands is not a product, but a service. That's what they're paying you for, and unless you go into each project with a very clear understanding of what they expect in return, you could have some problems.

This can be a little scary if you're new to doing it. Most people aren't used...

Continue Reading

What Do You Want to Know About Blogging?

by Bruno Bornsztein

Altitude Summit 2017 - Blogging, lifestyle, fashion and DIY conference

Next week I'm speaking at Altitude Summit, a conference for design, DIY and lifestyle bloggers. I'm really excited to be sharing the stage with Jordan Ferney, boss-lady at Oh Happy Day; I've admired her blog/business for years, and can't wait to learn a lot from her.

Our session is titled "Monetizing Facts & Figures - All the Numbers You've Been Dying To Hear", and we'll be speaking about our experiences with making money as bloggers. I'll be focusing on sponsored posts and display advertising, Jordan will be talking mostly about how to monetize an engaged social media following.

Continue Reading

If An Ad Shows on A Website, And Nobody Sees It, Does it Still Make Money?

by Bruno Bornsztein
Billboard by Curbly on Instagram
From our 2015 Yellowstone road trip. Follow us on Instagram!

There's this billboard near the off-ramp I take almost every day on my way home from work, and it always makes me chuckle. See, the highway, at that point, has a pretty high sound barrier along the east side, which makes it impossible for anyone driving north to see more than about half of that billboard.

I drive by it, day after day, wondering what it might be trying to...

Continue Reading

What's Happening at the Curbly Studio (Besides Cozy Slippers)

by Bruno Bornsztein
What's Happening at the Curbly Studio (Besides Cozy Slippers)
Yup: we have slippers for guests to use if they want to ... I bet you want those leopard prints, don't you?

Woah! I can't believe it's already been six months since we moved into the new Curbly studio space! I wanted to check in and give you an update on how things are going so far. Moving into this space was one of the biggest changes that has happened at Curbly in the last five years, it was the first time we've had a real, legitimate office space for the business.

Taking on this added expense was a little anxiety-provoking, to be sure. Not to mention all the little responsibilities that come along with having a 1,500 square foot office to furnish and maintain. Guess who mops the floors, takes out the trash, and waters the plants? 

Continue Reading

Curbly Original
The One Crazy Thing My Wife Did That Makes Me Want to Get Into Risky Business

by Bruno Bornsztein

Niche Boutique - Minnesota fashion and lifestyle pop up shop

Don't worry, this post is rated G (sorry if you were hoping otherwise). But although there's nothing racy that follows, there is a pretty inspiring story. As I mentioned last week, one of my big goals for the coming year is to push myself to do things that feel completely, totally crazy and out of my comfort zone. 

This is not my natural tendency, at all. I always like to say I'm a small thinker, and maintainer, a meticulous tender. Big...

Continue Reading