This, my friends, is big news. If you happen to have an iPhone or iPod Touch, you'll definitely want this cool app developed by Benjamin Moore. Here's the complete blurb from nytimes.com:
The application, which was developed by Benjamin Moore, allows users to zoom in on a particular color in a picture they’ve taken or loaded onto their device, tap a “match” key and see a display of the paints closest to the color desired, plus a range of darker and lighter shades on either side. These color “chips” can be saved to a favorites folder for future reference. Should users want to take the next step, the application will use the device’s built-in GPS system to find the nearest store carrying Benjamin Moore paint.
Cool, right? The app will be available at the App Store as of June 1st free of charge.
Via. Image Fernando Ariza/The New York Times.