Donnie Deutsch always says "Look at what everyone is doing, and do the opposite." That's what Mr. ModHomeEc got when he asked me to help him with booth decor at a medical techhie trade show he's doing. Once I saw all the dark blues, silvers, tech signs and graphics, I knew his booth would stand out, good or bad, I have yet to hear. The vintage living-room-like setting already attracted many customers, just during set up. Time will tell if he garners any bona fide business from this MidMod chat station. This was one of those times when you start doubting your decisions at the last minute, but it's too late to do anything about it. After I stepped back to do a little comparison viewing, I knew it would work. The photo below is less than great, but I wanted to show the entire booth. The big company sign fits on the metal frame on the table. By the way, we were inspired to design his sign after I read the Curbly post on making a word cloud.