"Unlike other alarm clocks, this one challenges a person. When the alarm goes off, it rumbles intensely, making it a little harder to find the off switch. Due to the rumbling, the clock also bounces away from the origin, thus creating another challenge of getting out of bed and chasing it around the room (kind of like a pet). After the clock is captured, it rumbles the person awake. Alarm clocks are just too easy to turn off, which leads back to sleeping again. The Anemone clock awakens a person by means of sound, light, movement, and interaction."
The goal, says designer Aaron Tang, was to "design a new type of clock/alarm clock that is fun, unique, and that would actually wake you up! For inspiration I choose sea life, primarily the sea anemone. From the sea anemone I would acquire knowledge that would inspire and contribute to the functions and aspects of this product. A collage was created for this purpose."