Have you had that CFL conversation yet? You know, it's the one that involves a person who likes the idea of CFL's but doesn't like the look of them. The color, the 'cork screw', whatever. Plumen's bulbs, however, just might put to rest such resistance to CFLs. First, they last 8 times longer than standard incandescent bulbs, and second, they're beautiful naked. Expensive? At 30 bucks a pop, yeah, but think of the money you'll save in incandescents and lamp shades. For more info and to order, follow this jump to Plumen.