Coordinating all the content on a blog like Curbly is no small feat. We have four full-time employees, plus a cast of incredible freelance contributors from all over the country (and the world!). We want our content to be relevant, focused, and thoughtful - so how do we do it? Today I want to share all the behind-the-scenes stuff that happens here at Curbly, every month, in order to get more than 30 blog posts pitched, written, edited, and published. Read on for the grisly details!
If you've been following along our #behindthescenes blog posts, you've probably heard me talk about Alt Summit (Altitude Design Summit). So, what is Alt Summit anyway? Is it enough to say it's a conference for bloggers? A lot of the people reading this might not really know what a blogger does, or why they would need a conference to talk about it.
If you're a blogger doing sponsored content, it's important to remember that what you provide to brands is not a product, but a service. That's what they're paying you for, and unless you go into each project with a very clear understanding of what they expect in return, you could have some problems.
This can be a little scary if you're new to doing it...
Next week I'm speaking at Altitude Summit, a conference for design, DIY and lifestyle bloggers. I'm really excited to be sharing the stage with Jordan Ferney, boss-lady at Oh Happy Day; I've admired her blog/business for years, and can't wait to learn a lot from her.
Our session is titled "Monetizing Facts & Figures - All the Numbers You've Been Dying To Hear", and we'll be speaking about our experiences with making money as bloggers. I'll be focusing on sponsored posts and display advertising, Jordan will be talking mostly about how to monetize an engaged social media following.
There's this billboard near the off-ramp I take almost every day on my way home from work, and it always makes me chuckle. See, the highway, at that point, has a pretty high sound barrier along the east side, which makes it impossible for anyone driving north to see more than about half of that billboard.
I drive by it, day after day, wondering what it...
Here's the first thing I want to know: how am I going to keep my teeth from chattering once I get up on stage? Later this month, Alicia and I will be flying to sunny Palm Springs, California, for Altitude Summit (a conference for lifestyle and design bloggers). And on the morning of the first day I'll be giving a talk about how Curbly runs a blogging business.
The question I get most often about my job is, "Yeah, but how do...
Type 'how to make money blogging' into Google and you'll choke on a pile of spammy-sounding search results telling you how, if you'd only give up your e-mail address or credit card number, you'd learn the secret to living like a billionaire on your pajama-based blogging income.
I've been making a living publishing a blog (my full-time income, supporting a family of four) since 2008, and as a supplemental income since 2006, and blogging as a hobby since 2003, so I guess I'm as qualified to speak on the subject as anyone else. Plus, I don't want your credit card number.
The bottom line: there's no secret to making money on a blog. It's the same as making money from anything. It's mostly perseverance, hustle, and the willingness to keep trying.
In our house, we're pretty strict about certain rules. Our kids (four and seven years old), hear them all the time: no playing on the couch; it's for sitting. No sliding on the banister; it's a hundred years old. No jumping on the bed; it's a fancy Sleep Number model and you're likely to burst one of the air chambers.
Woah! I can't believe it's already been six months since we moved into the new Curbly studio space! I wanted to check in and give you an update on how things are going so far. Moving into this space was one of the biggest changes that has happened at Curbly in the last five years, it was the first time we've had a real, legitimate office space for the business.
Taking on this added expense was a little anxiety-provoking, to be sure. Not to mention all the little responsibilities that come along with having a 1,500 square foot office to furnish and maintain. Guess who mops the floors, takes out the trash, and waters the plants?
Zev won't use the bathroom. This is a problem for Zev, but it's a problem for me, too. Because when your four-year-old son avoids the downstairs bathroom at all costs, you're going to end up footing the bill... eventually.
Here's the thing: our downstairs bathroom is right off a stairwell that leads to the basement. And Zev, bless him, is afraid of that dark, spooky basement. So, although it's obvious he needs to go...