Free Stuff: Books!
By Ken Hoyt
HarperCollins has made checking out their latest books a lot easier. You can browse the entire contents (cover to cover) of a select cross section of their offerings on your computer.
They liken this offering, called Browse Inside, to giving the customer a chance to peruse a book much as they would in a bookstore. And they are guessing that you'll purchase the book if you find something you like.
I think it's a great idea, and I'm likely to succumb to that form of seduction.
Does giving away something you generally sell seem counter-intuitive? I doubt that it will hurt their business. I find it hard to read anything larger than an article on line. For me there's a certain coziness about books (I just can't curl up with the laptop).
This is ideal for online shoppers (like me). And it may be a boon to the few and hardy that can read an entire novel sitting at the computer.
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Ken Hoyt's blog (89 posts)
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Member since: 07/03/07
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My small business, Interior Advocate, provides design solutions for interiors. And I write about living...
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